Spring 2026 Collection

Performance for the New Season

Best Sellers

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Made by Golfers
Made by Golfers
Driven by Creators. Inspired by Athletes. Designing Primo Apparel for the Golfer's Lifestyle.
Returns & Package Protection
Returns & Package Protection
Exchange or Return your items for store credit for free and we'll cover any lost, stolen, or damaged package.
Free Shipping
Free Shipping
Free Shipping on Domestic Orders $150+ Hit the number and we'll send your fit for free.
Quarter Million Customers
Quarter Million Customers
Over 270,000 golfers can't be wrong. Primo is where they come to get quality for their game.
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Refined For The
Game You Love

Every piece is designed and engineered with you in mind. From Performance to Recovery.

A Simple classic.

Find the Fairway with a fully curated fit for any round.

Shop the Look
Half Bloom Classic Polo $69.00
White Cursive Hat $35.00
White Traditional Pants $99.00
Half Bloom Classic Polo $69.00
White Cursive Hat $35.00
White Traditional Pants $99.00
ⓘ Model Info
Jason is 6’1”, 190lbs and wears a 33 Regular White Jogger with a Navy Classic Polo Large & Primo Men's White Hat

New Arrivals

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Mission
Our Story
Values
PRIMO MISSION
Driven by Creators.
Inspired by Athletes.
At Primo, not many are as passionate about golf as we are. We are dedicated to the Athlete. How they perform, recover, and feel while they play or relax is a vital part to what we do at Primo Golf Apparel.
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PRIMO'S STORY
Primo Means
Cousin in Spanish.
PRIMO means "cousin" in Spanish. Four cousins who grew up chasing fairways in California - that's where Primo began. We didn't just want to build a golf brand. We wanted to build our golf brand. One that meant something to the people wearing it, not just the people making it. Golf is more than a sport to us. It's where we grew up. And we're just getting started.
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PRIMO VALUES
Tour Proven.
Crafted for You
Crafted In-House - Every detail, every stitch, designed by us in the USA.
Tour Proven - Worn by PGA & KornFerry Tour players. Built for the best.
Made for You - We love the game. That's why everything we design is for the player first.
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